A focused Starter app typically takes 7 to 14 days once scope is agreed. Larger Launch or Custom builds take longer depending on features, and app store review can add another 1 to 2 weeks on top.

The honest timeline breakdown

  • Starter MVP: 7–14 days after scope approval
  • Launch build: several weeks, confirmed in your written quote
  • Custom build: scoped and timed individually based on features
  • App store review, on top of build time: typically 1–2 weeks

What actually slows a build down

  • Late content or access, logos, text and accounts arriving after work has already started
  • Scope creep, adding “just one more thing” mid-build without a revised quote
  • Slow feedback, revision rounds sitting unreviewed for days at a time
  • Underestimating app store review, especially close to a launch deadline

How to keep your project on schedule

Have your content, logos and any account access ready before the build starts. Review demos promptly, most revision delays come from waiting on feedback, not from the build itself. And build in buffer time for app store review, it’s outside any developer’s control.