Publishing on the App Store means an Apple Developer account, a completed app review, and a handful of assets ready before you submit. Review usually takes a few days, though it can take longer depending on your app and Apple’s current review load.

What you need before you submit

  • An Apple Developer account, currently around £79 a year, registered directly with Apple
  • App icons and screenshots at Apple’s required sizes
  • A clear, honest app description and keyword list
  • A published privacy policy, required even for very simple apps
  • An age rating and answers to Apple’s standard content questionnaire

The review process, honestly

Apple reviews every app manually against its guidelines. Most straightforward apps clear review within a few days, but Apple can take longer, and can reject an app for reasons that feel minor. Building extra time into your launch plan is always the safer approach.

Common reasons apps get rejected

  • Missing or incomplete privacy policy
  • Broken links or placeholder content still visible in the app
  • Features that don’t fully work as described
  • Login-required apps with no way for Apple’s reviewer to test them

Play Store vs App Store: is it different?

Google’s Play Store review is generally faster and less strict than Apple’s, though it has its own policies around data and permissions. Both stores require their own developer account and their own submission process.

What we handle vs what’s yours to sort

We guide you through submission requirements and prepare your app to meet current guidelines. Your developer account itself, and the fees attached to it, are billed and owned directly by you through Apple or Google, not through us.