Let’s build your app
CASE FILE — VARIANT 03

Ironframe Train hard.Track harder.

How this boutique strength gym replaced spreadsheet programming with a real workout-tracking app.

Industry: Fitness
Package: Launch · £999
Platform: iOS & Android
Timeline: 14 Days
Phone screens from the Ironframe app
THE PROBLEM WE SOLVED

Every member's programlived in a shared spreadsheet.

Ironframe's coaches wrote weekly programs into a shared Google Sheet, and members screenshotted their row every Monday. Progress tracking was manual and inconsistent, and nobody could see trends over time.

An enterprise gym-management platform was quoted at £30,000+ a year in licensing. Appin500 built the one thing members actually needed: their program and their numbers, in their pocket.

“
Members were literally screenshotting a spreadsheet cell. We needed better than that.”
— FOUNDER STATEMENT
OUR APPROACH · ROUTE TIMELINE

Cut the licensing fee.Keep the coach's voice.Ship the tracker.

PHASE 01

Digitise the weekly program

Coaches input the week's program once; every member sees their own version instantly, no screenshots.

PHASE 02

Build a real logging flow

Sets, reps and weight logged in seconds mid-session, not written on a hand towel and forgotten.

PHASE 03

Ship tracking before community

Progress tracking and programs launched first. Leaderboards and social features were deliberately scoped for later.

WHAT WE BUILT · EVIDENCE WALL

Five things that replacedthe spreadsheet.

01

Feature 01: Weekly program view

This week's session, laid out clearly, pulled directly from the coach's plan.

02

Feature 02: One-tap set logging

Log weight and reps between sets without breaking rest time fumbling with an app.

03

Feature 03: Progress charts per lift

Every major lift charted over time, so members see the trend, not just today's number.

04

Feature 04: Coach broadcast messages

Coaches post programme changes or gym closures to every member at once.

05

Feature 05: Streak & consistency tracking

A simple streak counter that rewards showing up, not just hitting a new PR.

Evidence wall of screens built for Ironframe
IN NUMBERS · METRICS DOSSIER

Fourteen days.Every member logging by week two.

01
14 days
Delivery time
02
£999
Fixed project cost
03
89%
Members logging weekly
04
3,200+
Sets logged, month one
GOOD QUESTIONS

Before you Take a Leap

Can you build any app for £500?

No. £500 is the starting point for a tightly scoped MVP with one core function. We’ll tell you what fits, what needs a larger package and what can wait for a later phase.

Is this a working app or just a design?

The agreed deliverable is a functional first version, not only static screens. The exact platform, features, backend and handover are defined before work begins.

Will I own my app?

You receive the project source code after final payment. Any third-party components remain subject to their own licences, which are identified during handover.

Can I add features later?

Yes. We can quote separately for additional features, integrations and ongoing support as your product grows.

How quickly can I launch?

Starter projects target 7–14 days after scope approval and receipt of required content and access. Complex features and app store review can take longer. Your quote confirms the delivery plan.

LET’S MAKE SOMETHING REAL

That app idea? Let’s hear it.

You don’t need a perfect brief. Just tell us what you have in mind — we’ll help you find the right first step.

  • No obligation
  • No payment to enquire
  • Honest scope review
Your starting point

We’ll use these details to respond to your enquiry. Please don’t include sensitive personal information or confidential credentials.